silverorange digest Fall 2025 Edition

In this edition of the silverorange digest:

• We’ve redesigned our own website
• Recent client work with Kindsight and EM:RAP
• Our brush with TV fame on The Pitt and MasterChef Canada
• A round up of articles we’ve published

Web designer, design thyself

As we wrote about back in March, we’ve redesigned our own silverorange.com website. Our previous site was a single paragraph that held up for almost nine years. While the simplicity was intentional, we were finding ourselves a touch limited.

We’re quite pleased with the results of our redesign, but we won’t wait eight more years to make improvements. Check out the new silverorange.com site.

Kind neighbours

Our design team is working with our corporate neighbours in Charlottetown to help improve the usability and accessibility of their fundraising research tools. Kindsight offers a platform that helps education, healthcare, and nonprofit organizations find donors.

Kindsight started as iWave just around the corner from us in Charlottetown, Prince Edward Island over 30 years ago. They’ve grown to be a major player in fundraising research with a team spread across Canada and the United States.

Just last week, Kindsight announced a slew of new improvements to their platform at their delightfully-named KindCon conference.

Learning the limits of LLMs

Our dev team is using retrieval augmented generation (RAG) to improve LLM-assisted search for CorePendium, the mobile app and web-based reference for emergency, urgent, and acute health care providers from our long-time client EM:RAP.

Working with AI is one thing, but working with AI tools in a medical context requires a whole other level of care and caution.

We’re TV adjacent!

Our friends at the medical education site EM:RAP have brushed with fame in the form of the Emmy-award winning HBO series, The Pitt. Mel Herbert from EM:RAP is a consultant to the show, and has a staff writer credit on the upcoming second season. The EM:RAP Podcast even gets a mention from Dr. Frank Langdon in episode 13.

If you can stomach the realistic injuries, the show is great.

Speaking of TV, one of our beloved project managers is a bonafide Canadian TV star this year. Koichi Sato from Fredericton, New Brunswick, is one of the competitors on MasterChef Canada, Season 8. Has your project manager been on MasterChef? Didn’t think so.

From the blog

So far this year we’ve been pleased to have more new writers on our blog:

• Our wonderful Director of People Management, Nikki Mifflen-Mitchell, wrote about how (and why) she came to work with us: Why silverorange?
• Nikki also wrote about Accessibility in our hiring process
• Designer extraordinaire Jacky Gilbertson wrote about our aforementioned website redesign: A Not-So-Simple Redesign
• Another of our great designers, Helen Vintoniak, wrote about Learning Accessibility as a Designer
• Our Lead Front-End Developer, Maureen Holland, wrote about how responsive web design is about a lot more than screen size: What does it mean to be responsive?

We published a couple of articles beyond our blog as well:

Our Creative Director, Steven (that’s me!) wrote for Smashing Magazine to encourage you that a little touch of what might seem like unnecessary ornamentation in design is exactly what you need: Gild Just One Lily

Ryan Kay, a developer on our app team focused on Android and backend development, has published an article over at the freeCodeCamp site: How to Choose the Best Programming Languages, Libraries, and Patterns.

Keep in touch

If you need help growing your idea into an effective digital product or just want to say hello, get in touch. We are:

• @silverorange on Mastodon
• @silverorange.com on BlueSky
• silverorange.com/blog for our blog and RSS feed
• slice@silverorange.com for good ol’ email